Based Origins I Branding Concept
Supplement Brand I Australia, Sydney

This design concept was developed for "Based Origins", a bold supplement brand focused on animal-based nutrition sourced from Australia. The visual identity draws on raw, primal energy, using deep reds, earthy tones, and rugged typography to reflect strength, vitality, and a return to ancestral roots. The aesthetic channels an unmistakable Australian vibe, blending natural textures with a modern edge to stand out in the health and performance market.