HIDEUS
Black Month Campaign

This campaign was designed to promote Black Month without looking like a sale.

Instead of pushing products head-on, we placed them out of context — creating moments that interrupt scrolling, spark curiosity, and pull attention before revealing intent. Familiar items appear in unfamiliar situations, turning promotion into tension.

The result is a campaign that sells without shouting. It leans into mood, contrast, and restraint, using disruption rather than discounts as its primary hook. Built for social-first impact, the visuals invite a second look — and that second look is where the product lives.

Creative Direction by LEON BOESLING
Produced by LEON BOESLING, JORIN FRENZEL & MERLIN SCHERFF
Cut by JORIN FRENZEL