New Yorker Lions I Branding & Campaign Concept
German Football League 1 | Brunswick

This design concept was created to modernize and elevate the visual identity of the New Yorker Lions, one of Germany’s leading American football teams. Competing in the GFL1, the team needed a stronger, more contemporary presence to match their performance on the field.

The concept features bold typography, high-impact visuals, and a cohesive branding system built for both digital and print. From game-day campaigns to merchandise and social media, the design captures the intensity, pride, and professionalism of the team, bringing a sharper edge to their legacy.