New Yorker Lions
Branding & Campaign Concept
German Football League 1 · Brunswick

This concept reframes the New Yorker Lions as what they are: a dominant force that doesn’t need to shout to be seen.

Built for a team competing at the highest level of German American football, the visual system sharpens their presence and removes everything that feels dated, decorative, or hesitant. What remains is confidence, clarity, and controlled aggression.

Bold typography meets high-impact imagery to create a branding system that performs under pressure, on game day, across social media, in motion, and on merchandise. Every element is designed to communicate intensity, pride, and professionalism without relying on clichés.

Creative Concept by LEON BOESLING 
Graphic design by LEON BOESLING