LEON BOESLING
ART DIRECTOR
Merch Collection concept for
fritz cola
Client info
Beverages – Hamburg, Germany
Year
2026
Project info
Based Origins is positioned as a return to fundamentals, nutrition stripped back to instinct, origin, and strength.
The branding draws from raw, primal energy and translates animal-based nutrition into a visual system that feels grounded, unapologetic, and physical. Deep reds, earthy tones, and rugged typography reference vitality and ancestral power, while the overall execution stays sharp and contemporary to compete in a modern performance-driven market.
Leistungen
Creative Concept by Leon Boesling
Graphic Design by Leon Boesling
fritz kola bottlecap bag
Hallo ich bin leon und das ist mein text
A direct, provocative statement piece that plays on the brand’s highcaffeine reputation. The design uses stark, highcontrast typography, positioning the garment as both a lifestyle marker and a conversation starter.
An eye catching, functional accessory that elevates the ubiquitous fritz kola bottle cap into a highfashion, structural statement piece. It bridges the gap between everyday item and collectible art.
If there were a drink with spicy kola, it would be a tactical intervention. Designed for those who operate in the shadows of the nightlife and thrive on the edge, this limitededition variant pushes the boundaries of fritz kola’s brand identity by embracing a dangerous, highoctane aesthetic.
the full collection :D