LEON BOESLING
ART DIRECTOR
Branding concept for
BASED ORIGINS
Client info
Supplement Brand - Australia, Sydney
Year
2025
Project info
Based Origins is positioned as a return to fundamentals, nutrition stripped back to instinct, origin, and strength.
The branding draws from raw, primal energy and translates animal-based nutrition into a visual system that feels grounded, unapologetic, and physical. Deep reds, earthy tones, and rugged typography reference vitality and ancestral power, while the overall execution stays sharp and contemporary to compete in a modern performance-driven market.
Leistungen
Creative Concept by Leon Boesling
Graphic Design by Leon Boesling
The visual identity bridges the gap between primal instinct and modern performance.
The following assets highlight this tension: utilizing raw textures and analog inspired photography to anchor the brand in the physical, while maintaining a sharp, structured layout that feels contemporary and purposeful.