LEON BOESLING
ART DIRECTOR
Spec-AD
adidas
Client info
Sportsbrand – Herzogenaurach, Deutschland
Year
2026
Project info
For this adidas spec ad, we spotlighted German triple jumper Kira Wittmann, a force defined by precision, explosive power, and her impressive track record as a national champion and top-tier competitor. We wanted to move past the glossy veneer of professional sports to explore the crushing weight of the pressure that comes with the podium. "Can you handle the impact?" serves as the narrative spine, transforming the visceral realities of sweat, flying sand, and unfiltered raw emotion into a high-stakes, cinematic experience that captures the relentless reality of elite performance.
Leistungen
Athlete: Kira WittmannArt Direction & Design: Leon Boesling
DOP & Photography: Niklas Barnert
Phase I: The Buildup Emotion
The final campaign ecosystem. Bringing emotion, texture, and movement together into one cohesive visual story.
Stripped-back visuals, focused solely on the athlete and the brand. No noise, just the core impact.
Performance starts before the takeoff. We capture the athlete’s face during and after peak exertion, revealing the raw emotional toll behind the pursuit of excellence.
Phase II: The Detail
These shots serve as the campaign's focal point, stripping away the stadium lights to focus on the athlete's reality. By emphasizing physical exertion and the immediate environment, we highlight the intense pressure and transformative impact that occur before, during, and after the leap.
Phase III:
The Release Movement
The final release. We strip away the stillness to capture the explosive energy, velocity, and pure power of the jump.
Campaign Architecture
The Execution